In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.
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The ultimate guide to relationships, influence and persuasion in 21st century business.
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company’s reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? … Read More
How to achieve wealth, happiness, and peace of mind through personal responsibility.
The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance. Read More
A proven system for rallying all of an organizations’ employees around a new vision and ideas for making the vision stick.
When something at work isn’t going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? Or should they go for process improvements first?
The book outlines a process for engaging all employees to buy-in to an improved vision of an organization’s new and improved future.
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Great leaders know that cultivating people and teams is the key to sustained results, and in this book, Jan Salisbury equips leaders with the know-how and best practices of professional coaches to lead others through the coach approach. Read More
A must-have for facing the coronavirus threat, Robert A. Clark’s new book reveals what you should do to mitigate the risk, and limit the damage, of pandemic incidents. The book builds on the themes introduced in his 2016 title Business Continuity and the Pandemic Threat – Potentially the biggest survival challenge facing organisations, focusing specifically on the COVID-19 pandemic. Read More
Project managers are under increasing pressure to deliver more with less time and fewer resources. The pace of change is relentless, with technological opportunities far beyond what we imagined a decade ago. Read More
The Art of Cyber Security – A practical guide to winning the war on cyber crime is a finalist at The National Cyber Awards for The Cyber Book of the Year 2022 category. Read More
Thousands of organizations worldwide are reaping the benefits of implementing the ISO 9000 quality management standard.
Learn how you can implement ISO 9000 to maximum effect for your organization. Read More
Recommended textbook for the UK Open University’s postgraduate information security course and the recommended text for all IBITGQ ISO 27001 courses
In this updated edition, renowned ISO 27001/27002 experts Alan Calder and Steve Watkins:
Discuss the ISO 27001/27002:2022 updates
Provide guidance on how to establish a strong IT governance system and an ISMS (information security management system) that complies with ISO 27001 and ISO 27002
Highlight why data protection and information security … Read More
Winner of “Best Cyber Book of the Year” at The Real Cyber Awards 2023!
The book will give you a good understanding of the fundamentals of cybersecurity and resilience, without tying them to specific standards, frameworks, or solutions, and provide an excellent starting point for any cyber resilience implementation project. Read More
ISO 27001 is one of the leading information security standards. It offers an internationally recognized route for organizations of all sizes and industries to adopt and demonstrate effective, independently verified information security.
This book will help you understand:
How ISO 27001 and ISO 27002 can benefit your organization
The requirements of ISO 27001:2022 and ISO 27002:2022
The ISO certification process
Key terms and definitions used within these standards
